Lead Generation & Data Strategy Director

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## Your Day-to-Day 📍Develop, optimize, and execute a lead generation strategy that drives pipeline and creates sustainable revenue at scale. 📍Demonstrate strategic thinking and partnership with Sales to ensure continued alignment and enablement. 📍Analyze transaction information, to identify trends in the data and propose new omni channel campaigns that will drive more revenue to the company. 📍Drive the development of new targeting models and approaches to optimize and scale our global lead generation machine. 📍Ensure a strong analytical approach for delivering impactful insights and accurate / meaningful reporting for all campaigns. 📍Have a strong understanding of the underlying CRM architecture and processes to aid in decision making. 📍Weekly collaboration with Database Marketing team and stakeholders around active campaigns and review/escalate on quality feedback. 📍Deliver high level results using data from lead generation and lead qualification dashboards & reporting. 📍Ensure you are coaching, developing, and communicating with your team routinely and effectively. ## What You Need to Succeed 📍Extensive experience in B2B lead generation experience with global experience preferred. 📍Strong analytical mindset with the ability to use data to optimize campaign performance and inform future strategies. 📍Demonstrated understanding of commercial data and how to leverage that to drive quality sales ready leads and opportunities. 📍Creative problem solver who can design solutions from qualitative and quantitative data. 📍Operational understanding (or willingness to learn) of sales processes and business operating mode. 📍Solid experience / expertise with SQL, and statistical languages like R or Python. 📍Deep knowledge in relevant technologies: Salesforce, Teradata, Eloqua, JIRA, Excel. 📍Ability to drive collaboration within a matrixed environment and thrive in an unstructured environment.

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