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The Airbnb Communications team tells Airbnb’s story globally, driving strategic communications that build brand awareness, trust, and demand. We position Airbnb as the leader in unforgettable travel and a platform for hospitality entrepreneurs. Our high-impact, fast-paced team thrives on storytelling, cultural trends, and creating meaningful relationships to fuel demand in international markets.
We are seeking a Lead, APAC Consumer & Product Communications to lead region-wide, high-impact communications strategies and campaigns across the region. This role will be a member of the APAC Communications team, reporting to the APAC Communications Director and working closely with cross-functional teams + global counterparts.
The Difference You Will Make:
In this role, you will lead region-wide initiatives, including Only On Airbnb projects, local awareness campaigns,product launches, and celebrity/influencer programs while aligning with global business priorities. As a senior lead, you’ll also collaborate with cross-functional teams to ensure that Airbnb’s story resonates with consumers, media, and influencers, and drives demand across APAC.
A Typical Day:
Lead and execute high-level consumer communications strategies, translating global priorities into impactful, regionally relevant initiatives that support Airbnb’s key business goals across APAC.
Oversee the development and management of region-wide campaigns, including Only On Airbnb projects, local awareness campaigns, celebrity-hosted stays, influencer collaborations, and product launches, ensuring flawless execution in partnership with local communications teams.
Act as a key liaison between APAC consumer communications and global consumer communications, regularly briefing on regional progress, key opportunities, and challenges.
Partner closely with teams across marketing, policy, product, and legal to ensure integrated communication strategies and seamless implementation across all campaigns.
Leverage deep understanding of APAC’s cultural and media landscapes to drive innovative, buzz-worthy campaigns that generate wide-reaching social and traditional media coverage, while positioning Airbnb as a leader in travel and experiences.
Empower local market creativity and agility, while providing guidance and support to regional communications teams to ensure alignment with global objectives
Manage, mentor, and enable the success of direct reports in the regional consumer communications teams.
Proactively develop solutions, find efficiencies and improve processes across the international team.
Ability to manage key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.
Your Expertise:
10+ years of leadership experience in consumer communications, with proven success in a regional or global role. Experience in the tech or travel industry is a strong advantage.
Exceptional track record in developing and delivering high-impact consumer communications campaigns that drive brand awareness, buzz, and trust across multiple markets.
Track record in people and team management across cultures and/or geographies.
Strong expertise in navigating cross-functional collaboration in a matrixed organization, with an ability to influence and build consensus among diverse teams.
Proven experience partnering with public policy teams to amplify consumer narratives with a broader policy focus.
Highly skilled in stakeholder management at all levels, including leading discussions with senior leadership, and external partners.
Demonstrated ability to manage communications in a fast-paced, dynamic environment, with a proactive, solutions-oriented approach.
Adept to change and ambiguity while always remaining calm under pressure.
Excellent written and verbal communication skills, with the ability to craft compelling narratives.
Passion for popular culture, emerging trends, and travel, with a strong entrepreneurial mindset and ability to think both strategically and creatively.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
